1) Project Overview

Growth Launchpad is a web-based internal tool designed to help product and marketing teams plan, prioritize, and track growth experiments in one place.

It brings experiments, campaigns, timelines, and learnings into a single, structured workspace so teams can run growth initiatives with more focus and fewer inefficiencies.

I led the end-to-end product development: problem framing, user flows, feature definition, data modeling, and UX execution.

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Live demo: Growth Launchpad — Interactive Preview

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2) Problem & Context

Most teams run experiments across Slack, Notion, Sheets, and dashboards. As a result:

• Experiments get lost or duplicated
• Prioritization lacks structure
• Campaigns and experiments don’t roll up into a shared roadmap
• Learnings are scattered and rarely reused
• Leadership has no clear view of what’s running or what’s working

The core issue is not a lack of experimentation — it’s the lack of a unified system to manage it.

Growth Launchpad solves this by giving teams one place to track ideas, manage experiments, monitor campaigns, and capture learnings with clarity.

3) Goals & Success Metrics

Primary Goals

• Create a single source of truth for all growth experiments.
• Improve visibility across experiment stages (backlog → running → completed).